Compared to its two main rivals, Partouche and Barriere groups, Joagroupe which includes 20 casinos in France has presented so far an old-fashioned image. But it doesn’t want to stop there. The company has just hired Pauline Boyer Martin as marketing director for the group. Through this appointment, this former of l’Oreal, the world leader in cosmetics and of Vivarte (Kookai), who studied at the EM Lyon Business School and obtained a postgraduate degree in fashion management at the Institut Francais de la Mode (IFM), will thus have the important task to draw a new image for Joacasinos.



The lifting a field in the world of fashion, will start by changing the name of the group. Instead of Joagroupe, the company’s casino chains will become Moliflor. Logos, casino rooms as well as the colors of the company should be entirely renovated and more bright colors will be introduced. The entry of the group in the field of online games in 2010 with the opening of the market, both in the online poker, sport bettings or online bingo areas, are also part of the tasks under the responsibility of Boyer Martin.